The easiest way to help people change behavior

… Is to make it FUN

For a while now I have written about my struggles with what is it that I can do to move people to dispose of their trash properly and recycle.

One thing I do know – getting angry at someone who throws their bier can or sandwich wrapper out of the window of their car… will more likely get me into a fight than teach the benefits of recycling.

See the Playback Theater Performance on the subject right here >> Making Sustainability FUN

This latest initiative from Volkswagen brings us the factual proof that making it fun works.  I suggest you take a minute to watch this short video clip on the worlds’ deepest Trash bin:

Notice: In one day, the world deepest trash bin collected 72 Kg of trash when a usual trash bin just a few meters away collect 41 Kg less.

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